Vuyelwa Vitshima

How to Create Financial Freedom Through Marketing Your Business (eBook, ePUB)

Secrets Coaches & Marketing Experts Don't Want You To Know & Won't Tell You

• Format: ePub

Produktbeschreibung

Chapter1

Define Your Target Market

Chapter Review

A target market is simply the group of customers or clients

who will purchase a specific product or service. This group

of people all have something in common, often age, gender,

hobbies, or location.

¿Your target market, then, are the people who will buy your

offering. This includes both existing and potential customers, all

of whom are motivated to do one of three things:

1. Fulfil a need

2. Solve a problem

3. Satisfy a desire

Chapter 2

Generating an Unlimited Amount of Leads for Your Business

Chapter Review

¿Your customers come from leads that have been turned

into sales. Each customer goes through a two-step process

before they arrive with their wallets open. They have been

converted from a member of a target market, to a lead, then to a

customer.

Chapter 3

Immediate Sales

Chapter Review

¿The ability to sell effectively and efficiently is one every

successful business owner has cultivated, and continues to

develop. Effective management of your sales team is a

skill every business owner should cultivate.

¿Every salesperson should have an arsenal of tools on hand

to assist them in the sales process.

Chapter 4

How to Create Repeat Business and Have Clients that Pay, Stay and Refer

Chapter Review

¿Successful businesses that see sustained growth have a double-edged

marketing strategy. They focus their efforts outward - on

New potential customers and marketing - as well as inward -

on existing customers and referral business.

Generating more repeat business means focusing on the

marketing strategies that aim to keep your existing

customers instead of purchase new ones - effectively

reducing the cost of attracting new customers to your business.

¿Marketing strategies that focus on keeping your current

customer base are easy and enjoyable to implement.

Chapter 5

Creating Effective Marketing Material'

Chapter Review

Take some time to determine what marketing materials you do

need, and stick to your list.

If your headlines were all a potential customer reads, how do you

think your marketing materials would fare? Headlines need to

be bold, dramatic, shocking and absolutely answer the

questions "What's in it for me?" or, "Why should I care?"

Chapter 6

How to Use Advertising for Immediate Profits

Chapter Review

Spend your time and resources on what you are saying, ensure the 'how you say it' is clear, clean, and easy to read.

Chapter 7

Creating Powerful Offers

Chapter Review

¿Your offer is the granite foundation of your marketing

campaign. Get it right, and everything else will fall into place.

Your headline will grab readers, your copy will sing, your ad layout

will hardly matter, and you will have customers running to your

door.

Chapter 8

Profiting from Internet Marketing

Chapter Review

¿The internet is one of your most powerful tools for marketing.Most people go online seeking information.

Examples of¿Internet Marketing Strategies

. Create a website

. Search engine optimization

. Price per click advertising

. Business listing in directories

. Online advertisements

. Online videos

. Blogging

Chapter 9

Systemizing Your Business and Developing Effective Processes'

Chapter Review

¿Systemizing your business is about putting policies and procedures

in place to make your business operations run smoother - and

more importantly - without your constant involvement. With

your newfound free time, you will be able to focus your

efforts on the bigger picture: strategically growing your

business.

¿Any task that is performed in your business more than

once can be systemized.

Chapter 10

Leverage From 16 Marketing Case Studies'

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Produktdetails

• Verlag: Leader Publishing Worldwide
• Erscheinungstermin: 19. Januar 2015
• Englisch
• ISBN-13: 9780620644198
• Artikelnr.: 42505985