Filip Matous

How To Get Your Website Noticed (eBook, ePUB)

• Format: ePub

Produktbeschreibung

How can you give your website the traffic boost it needs? Today, more than ever before, websites can make or break your business. They are the primary place for people to find you online, to research you, and to decide if they trust you.

A single online search can generate millions of website results but people rarely bother to look past the first results page. how to: get your website noticed by web expert Filip Matous will teach you how to boost your Search Engine Optimisation (SEO), to read web analytics like a salesman, to scale what is working, remove what isn't, and look at your website as a business asset.

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Produktdetails

• Verlag: Pan Macmillan
• Seitenzahl: 144
• Altersempfehlung: ab 18 Jahre
• Erscheinungstermin: 8. September 2016
• Englisch
• ISBN-13: 9781509814503
• Artikelnr.: 45698613

Autorenporträt

Blending knowledge, strategy, and execution with case studies and proven methods, Filip Matous has a decade of experience in bringing eyeballs to websites. With agency experience in Los Angeles, New York and London, Matous has worked with clients including High Speed 1, Marriott International, the City of London Corporation and the Harvard Business Review.

You can also find him speaking at conferences and workshops on scaling web traffic and using analytics (including Google Campus, Microsoft and the how to: Academy). In 2012, he was named a marketing 'Young Master' by EntrepreneurCountry magazine.

Inhaltsangabe

Introduction
i: Introduction Section
ii: How I Got Started Section
iii: Glossary Unit
Part One: How Your Website Strategy Impacts Your Business Goals Chapter
1: Websites and Pages Chapter
2: Brand Chapter
3: Traffic Funnels and Strategy Chapter
4: Creating Content Unit
Part Two: Getting Noticed: Your Traffic Choices Chapter
5: Finding Traffic Sources Chapter
6: Organic Search Traffic Chapter
7: Social Traffic Chapter
8: Paid Traffic Chapter
9: PR Traffic Chapter
10: Email, Direct and Dark
Social Traffic Unit
Part Three: Measurement and Optimization Chapter
11: Analytics and Metrics Chapter
12: People and Egos Chapter
13: Goals and Monthly Reports Acknowledgements
iv: Acknowledgementa Index
v: Index