Sasha Thackaberry-Voinovich

How to Grow Enrollment in Online Higher Education (eBook, ePUB)

Strategies for Marketing and Recruitment

• Format: ePub

Produktbeschreibung

How to Grow Enrollment in Online Higher Education offers practical guidance on how to more effectively attract and recruit students to online college and university programs.

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Produktdetails

• Verlag: Taylor & Francis
• Erscheinungstermin: 31. Januar 2025
• Englisch
• ISBN-13: 9781040273333
• Artikelnr.: 72797466

Autorenporträt

Sasha Thackaberry-Voinovich is the President of SkillsWave, a full-solution platform for organizational upskilling. She has held a range of senior-level positions across higher education institutions, including as the Vice President of Online and Continuing Education at Louisiana State University; Associate Vice President for Course Production, Academic Technology, and New Learning Models at Southern New Hampshire University; and Associate Vice Chancellor of Learning Experience Design and Innovation at National University. As an industry leader, she was also Vice President for Student and Partner Services at Pearson, and Senior Vice President of D2L Wave.

Inhaltsangabe

Introduction Part I: Your Front Door, or Marketing to Lead 1. Online
Program Marketing Basics 2. Your Online Learning Program Website 3. Search
Engine Optimization for Online Program Marketing 4. Non-Paid Marketing
Channels Beyond SEO for Online Program Growth 5. Paid Digital Advertising
for Fully Online Programs 6. Education-as-a-Benefit and Partnerships to
Expand Online Enrollments Part II: The Funnel: Lead to Admit 7. An Overview
of the Student Recruitment Process for Fully Online Programs 8. Email
Marketing for Recruitment for Online Programs 9. Using Phone Calls and
Texts to Expand Online Program Enrollments 10. Staffing and Staffing Ratios
for Online Program Recruitment Departments 11. What to Measure for Improved
Enrollments in Online Programs Part III: The Technology Behind the Engine
12. Key Technology Needs to Expand Enrollments in Fully Online Programs 13.
Process Mapping and Architecture Needs for Fully Online Programs Conclusion