The COVID-19 pandemic has exposed systemic problems in organizations across a wide range of industries. Business owners and top management are faced with the need to urgently reconfigure key processes in the face of increased uncertainty. But how to survive the crisis and become stronger? The author of the theory of company life cycles and the typology of leaders, Dr. Yitzhak Calderon Adizes, has been advising the heads of the largest companies in the world and the heads of many states for the last 50 years. His book is about crises and how to make the most of them. Crises expose structural problems in the organization, the main of which Dr. Adizes believes is the lack of coherence, unity, and a common vision. His method of overcoming the crisis through the integration of company parts and business processes will help managers and entrepreneurs navigate the period of turbulence in the markets.
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