Linda Lysakowski, Joanne Oppelt

How to Run an Annual Business Appeal (eBook, ePUB)

• Format: ePub

Produktbeschreibung

How does your nonprofit organization's fundraising team approach the business community for support?

Sadly, for many organizations, the answer is, "We don't!"

For others, it is seeking sponsorship of their events. Some apply for corporate foundation grants. Or perhaps they call their local businesses when they need gifts-in-kind or maybe for a gift certificate for their silent auction. Some have even joined their local chamber of commerce, gotten the mailing list, and sent an initial letter to member businesses asking for donations (horrors!).

What's wrong with all these methods? In How to Run an Annual Business Appeal, you will find out the pros and cons of these approaches, and how you can be much more effective with your business fundraising by running a volunteer-driven annual business campaign.

We'll show you how to identify business prospects within your community, how to build relationships with business leaders who will serve as volunteers in a peer-to-peer fundraising appeal, and how to recruit, organize, work with, train, and retain these volunteers.

So, grab this fast-reading book if you want to be more successful in approaching your business community.

Summary Outline of Book:

Chapter One: What Is the Best Way to Approach Businesses?

Chapter Two: Finding Prospective Business Donors

Chapter Three: How Do You Build Relationships with Business Leaders?

Chapter Four: Organizing Your Annual Business Appeal

Chapter Five: Organizing the Volunteer Structure

Chapter Six: Finding and Recruiting Volunteers

Chapter Seven: Making the Calls

Chapter Eight: Reporting

Chapter Nine: Bringing It All Together

About the Nonprofit Quick Guide Series

How to Run an Annual Business Appeal is written for busy executive directors, development professionals, and board members who want to run a successful annual business appeal. As a Nonprofit Quick Guide(TM), you can read it in one sitting or grab a few chapters over lunch. More importantly, it gives you practical advice that you can easily implement without spending a ton of money.

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Produktdetails

• Verlag: Joanne Oppelt Consulting, LLC
• Seitenzahl: 56
• Erscheinungstermin: 18. Januar 2021
• Englisch
• ISBN-13: 9781951978327
• Artikelnr.: 63174060

Autorenporträt

Linda Lysakowski, ACFRE, is one of approximately one hundred professionals worldwide to hold the Advanced Certified Fundraising Executive designation. Linda is the author of ten nonfiction books, a contributing author, co-editor, or co-author of twenty others. She has also written six books unrelated to the nonprofit world. Linda has more than thirty years in the development field. She worked for a university and a museum before starting her own consulting firm. In her twenty-five years as a philanthropic consultant, Linda has managed capital campaigns that have raised more than $50 million, helped hundreds of nonprofit organizations achieve their development goals, and trained more than forty thousand development professionals in most of the fifty states of the United States, Canada, Mexico, Egypt, and Bermuda. She served on the Association of Fundraising Philanthropy (AFP) Foundation for Philanthropy Board and on the Professional Advancement Division for AFP. She is a past president of the Eastern Pennsylvania and Sierra (Nevada) AFP chapters. She received the Outstanding Fundraiser of the Year award from the Eastern Pennsylvania, Las Vegas, and Sierra (Nevada) chapters of AFP, was honored with the Barbara Marion Award for Outstanding Service to AFP and received the Lifetime Achievement Award from the Las Vegas AFP chapter. Linda is a graduate of Alvernia University with majors in banking and finance as well as theology/philosophy, and a minor in communications. As a graduate of AFP's Faculty Training Academy, she is a Master Teacher.