Robert Ashton

How to Start Your Own Business for Entrepreneurs (eBook, PDF)

How To Start Your Own Business For Entrepreneurs

• Format: PDF

Produktbeschreibung

The new edition of this bestselling book for entrepreneurs has been fully updated to offer the most extensive start-up toolkit of invaluable advice and expert guidance.

Relevant to entrepreneurs of any experience, it covers absolutely every aspect of starting a business from bullet-proof plans to the best way to structure a business for a successful sell-on later. It includes information on brand management, customer service, marketing, financials and staffing, so you are fully prepared to set sail on your business journey.

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Produktdetails

• Verlag: Pearson HigherEducation
• Seitenzahl: 336
• Erscheinungstermin: 4. September 2012
• Englisch
• ISBN-13: 9780273772187
• Artikelnr.: 39247472

Autorenporträt

Robert Ashton is an entrepreneur, speaker and author. After being made redundant in 1990 he set up his own business and has never looked back. He now works with entrepreneurs of all kinds, advising growing businesses, social enterprises and evolving charities. This is his 15th book and as well as being a popular and entertaining business speaker and TV presenter, he also writes for a number of business magazines.

Robert would love to hear from you if you think he can help you become more successful. You can contact him at [e-mail] visit his website at www.robertashton.co.uk or follow him on Twitter @robertashton1.

Inhaltsangabe

About the author
Introduction to the second edition
Introduction to the first edition
How to use this book
 
Part One: Before You Start
1.       See your future as an entrepreneur crystal
clear                   
2.       How to find your biggest business
opportunity                          
3.       How to be really sure your business idea will
fly                        
4.       Business type whats possible
5.       Business structure - building in room to
grow                            
6.       Finding the perfect place business
premises                             
7.       Starting up or taking over an existing enterprise       
                
Part Two: Planning To Succeed
8.       How to write a convincing
plan                                                           
9.       Where to find the money you
need                                            
10.     Advisers and mentors and why theyre important                     
11.     Timing is everything how to decide when to start   
                
Part Three: Finding Customers
12.     Where to look for the best
customers                                      
13.     How to develop the right brand and
image                             
14.     Marketing in a
nutshell                                                        &nbs