Ashley Davies brings over three decades of experience in corporate and startup
environments across the globe. His career has taken him from the UK to Silicon
Valley, APAC, and Australia, with notable tenures at BP, Disney, Yahoo, PayPal, and Intuit. As an FCPA, Ashley has successfully raised multiple rounds of capital and managed numerous M&A deals.
One of the most valuable pieces of feedback Ashley has received is his ability to
make finance accessible to non-financial professionals. In response, he created the
"Simplifying Finance" series to help entrepreneurs and business leaders navigate the financial aspects of running a business with ease.
Simplify Finance: How to Understand Financial Statements
In the first book of the Simplify Finance series, Ashley provides a comprehensive guide to understanding and interpreting key financial statements. The book delves into:
Income Statement (P&L): Learn how to read and analyze a company's revenue, expenses, and profits over a specific period.
Balance Sheet: Understand the snapshot of a business's assets, liabilities, and equity at a particular point in time.
Cash Flow Statement: Gain insights into how cash is generated and used in operating, investing, and financing activities.
Ashley breaks down the components of financial statements, including assets, liabilities, expenses, and revenues, making it easier for readers to assess a business's health. The book also covers essential concepts such as budgeting and forecasting, illustrating how a solid understanding of financial statements can aid in future planning and decision-making.
By the end of this book, readers will have a foundational knowledge to evaluate financial performance and apply these insights to their own financial planning.
environments across the globe. His career has taken him from the UK to Silicon
Valley, APAC, and Australia, with notable tenures at BP, Disney, Yahoo, PayPal, and Intuit. As an FCPA, Ashley has successfully raised multiple rounds of capital and managed numerous M&A deals.
One of the most valuable pieces of feedback Ashley has received is his ability to
make finance accessible to non-financial professionals. In response, he created the
"Simplifying Finance" series to help entrepreneurs and business leaders navigate the financial aspects of running a business with ease.
Simplify Finance: How to Understand Financial Statements
In the first book of the Simplify Finance series, Ashley provides a comprehensive guide to understanding and interpreting key financial statements. The book delves into:
Income Statement (P&L): Learn how to read and analyze a company's revenue, expenses, and profits over a specific period.
Balance Sheet: Understand the snapshot of a business's assets, liabilities, and equity at a particular point in time.
Cash Flow Statement: Gain insights into how cash is generated and used in operating, investing, and financing activities.
Ashley breaks down the components of financial statements, including assets, liabilities, expenses, and revenues, making it easier for readers to assess a business's health. The book also covers essential concepts such as budgeting and forecasting, illustrating how a solid understanding of financial statements can aid in future planning and decision-making.
By the end of this book, readers will have a foundational knowledge to evaluate financial performance and apply these insights to their own financial planning.
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