How to Win in Every Scenario (eBook, ePUB) - Gayoso, Rom
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  • Format: ePub

This book is about a business research technique called Scenario Planning. Scenarios were originally created in the 1960s for defense purposes; later on they were adopted by private enterprise with exceptional results. Nowadays they are also used for public policy. In this book you will learn the theory behind Scenario Planning, walk through three public policy examples and learn the process steps to build your own scenarios. This book will show you how to use both qualitative and quantitative inputs combined into a method designed to help you envision the future and win in every scenario. Go forth and win!…mehr

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Produktbeschreibung
This book is about a business research technique called Scenario Planning. Scenarios were originally created in the 1960s for defense purposes; later on they were adopted by private enterprise with exceptional results. Nowadays they are also used for public policy. In this book you will learn the theory behind Scenario Planning, walk through three public policy examples and learn the process steps to build your own scenarios. This book will show you how to use both qualitative and quantitative inputs combined into a method designed to help you envision the future and win in every scenario. Go forth and win!

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Autorenporträt
Rom Gayoso, PhD. - Educator, Grand Canyon University, Wilkes University Rom Gayoso is a professional economist with 12+ years of experience in the Semiconductor industry and he teaches graduate Economics, Statistics and Management courses at local universities in Phoenix, AZ. His expertise is in Econometric Modeling, Competitive Intelligence and Scenario Planning; he is responsible for developing several forecasting models for a Fortune 500 firm. His materials have been presented both in the United States and abroad - at SCIP, World Future Society, Institute of Business Forecasting, Intelligence for Business Strategy, Executive MindXchange, Market Research Summit, and Future Trends Conferences.