William Winston

How To Write a Marketing Plan for Health Care Organizations (eBook, ePUB)

• Format: ePub

Produktbeschreibung

A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health care organizations are consistently emphasized.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 184
• Erscheinungstermin: 12. November 2012
• Englisch
• ISBN-13: 9781136550874
• Artikelnr.: 38273425