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Are you looking for a sure-fire way to: *Grab your readers' attention? *Make your messages more memorable? *Achieve extraordinary results?
How to Write Stories that Sell shows you how! It's filled with practical tips and tools to help you add engaging stories to your books, blogs, articles-whatever you want to write.
Why tell stories? They get results.
"Let me tell you a story." That's how Steve Jobs often started his presentations. He understood the power of story and used that promise to grab attention-even before he told the first story!
Whether you're writing about growing a business, managing a department, improving customer service, or crafting engaging fiction, stories engage your readers. And stories are more memorable, so your readers will remember your message-and you. The days of dry corporatespeak, legalese, and overly academic prose are over. "Just the facts ma'am" writing on pages of dense text won't grab the attention of today's busy readers. Most of us suffer from a chronic condition called TMI-too much information-which causes us to skip and skim. Stories deliver a much-needed antidote.
How to Write Stories that Sell shows you how to: 1. Hook your readers with stories 2. Activate memories and trigger emotions-where we buy and buy in 3. Choose stories that engage the head and the heart 4. Break stories into stages for greater impact 5. Create a story inventory
The Write Faster Series also includes Words at Work and How Not to Sound Stupid When You Write.
How to Write Stories that Sell shows you how! It's filled with practical tips and tools to help you add engaging stories to your books, blogs, articles-whatever you want to write.
Why tell stories? They get results.
"Let me tell you a story." That's how Steve Jobs often started his presentations. He understood the power of story and used that promise to grab attention-even before he told the first story!
Whether you're writing about growing a business, managing a department, improving customer service, or crafting engaging fiction, stories engage your readers. And stories are more memorable, so your readers will remember your message-and you. The days of dry corporatespeak, legalese, and overly academic prose are over. "Just the facts ma'am" writing on pages of dense text won't grab the attention of today's busy readers. Most of us suffer from a chronic condition called TMI-too much information-which causes us to skip and skim. Stories deliver a much-needed antidote.
How to Write Stories that Sell shows you how to: 1. Hook your readers with stories 2. Activate memories and trigger emotions-where we buy and buy in 3. Choose stories that engage the head and the heart 4. Break stories into stages for greater impact 5. Create a story inventory
The Write Faster Series also includes Words at Work and How Not to Sound Stupid When You Write.
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