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Seminar paper from the year 2013 in the subject Business economics - Operations Research, grade: B, University of Canberra, language: English, abstract: Apple Inc. has been into the electronics business since some decades in the industry. It had built its place in the markets, all over the world through its dynamic strategies that focused on quality and innovation. Apple Inc. has made progress from being a loss making company to being the biggest company in the electronics industry with incredibly high revenues and profit margins. The assignment is going to be based upon Apple Inc.'s case study and its journey as a whole to becoming a successful company. It will highlight the strategies adopted by the company, their adoption of the environmental changes and how it used these dynamics for its own benefits. Apple Inc.'s vision, mission and beliefs as an organization, the company's strengths and weaknesses have been highlighted in the following assignment. Also discussed in the assignment are the changing business and competitive environment and its impact on the company, the challenges it faces in such an environment and, the strategies it adopts to excel in this field. The structures that the company follows, the systems on which it is based on and other operational efficiencies, all play a major role in the Apple growth story. The company is known for innovation and quality. In spite of the premium prices, the company has almost a maximum market share to it and continues to grow up the success ladder with its ever evolving product line which is a mixture of quality, innovation and highly detailed mechanics. Apple continues to not only survive, but excels in the electronics market which, is becoming more and more competitive by the day.