Crawford Hollingworth, Cathy Tomlinson

How Your Brain Is Wired (eBook, ePUB)

An Owner's Manual

• Format: ePub

Produktbeschreibung

Written by an award-winning behavioral change expert, this practical guide shows how recent discoveries in the behavioural sciences can help you lead a more positive and rewarding life.

As 95 per cent of our brain activity carries on at a subconscious level, we're not always aware of why we think what we think and do the things we do. Sometimes these subconscious wirings can make us think or act in ways that are not optimal for our happiness they can bring out the illogical in us all.

How Your Brain Is Wired draws on recent breakthroughs in our understanding of how the brain really works, empowering the reader to take control over their own behavior. Full of insight and practical advice, it equips you with a toolkit of simple changes you can put into action to: reduce conflict and anxiety, achieve a positive mindset, make better decisions, have more fun and reach new goals.

This book is about rewiring your attitudes; re-seeing yourself and your choices. It reveals something rather magical: how tiny tweaks to your behavior can be all you need to deliver a big, sometimes thrilling, reboot to your life.

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Produktdetails

• Verlag: Unbound
• Seitenzahl: 320
• Erscheinungstermin: 19. Januar 2023
• Englisch
• ISBN-13: 9781800181878
• Artikelnr.: 63360600

Autorenporträt

Crawford Hollingworth is a behavioural change expert and co-founder of The Behavioural Architects, a consultancy that works with some of the biggest companies and organisations around the world. He writes and lectures regularly on how new knowledge from the behavioural sciences can enable behavioural change.

Cathy Tomlinson is a behavioural researcher with years of consumer research experience. She led the book's volunteer 'brain team' on their journey of discovery and empowerment.

Crawford and Cathy are based in Oxfordshire, UK.

Inhaltsangabe

Introduction - 5 
Section 1 - 13
Understanding how our brains are wired
A scientific journey though the brain’s wirings, bringing alive the
built-in biases that subconsciously shape your thinking and behavior.
Section 2 - 101
How companies and governments are playing to these brain wirings to
influence how we think and behave
We lift the cloak of invisibility to reveal how they are subtly influencing
our behavior 24/7.
Section 3 - 133
Taking action: Simple ways to rewire your brain
We examine how other people have been affected by living consciously with
some of the brain wirings and offer lots of ideas for taking control.
Discover how even the smallest changes can have a big behavioral impact.
1. Autopilot - 139
We’re wired to be on automatic: How to shift to manual control
2. The Reciprocity Bias - 157
We’re wired to respond in kind: How to trigger positive ripples and prevent
negative backlash
3. The Status Quo Bias - 177
We’re wired to keep things the same: Learn how to rock the boat
4. The Egocentric Bias - 197
We’re wired to be self-serving: How to make it less about you
5. The Normalising Bias - 217
We’re wired to make the new old: How to rewind and refresh your life
6. Framing and Chunking - 235
Mental strategies that impact on our ability to receive, interpret and
manage information
Section 4 - 253
Putting your newfound awareness into action and taking control
Once you can begin to act more consciously on the awareness, to think about
how to play to a particular piece of brain wiring or to try to block or
counter another one, or to use a particular brain strategy to achieve a
goal, however small, you will quickly see how small steps can lead to big
changes.
Appendix - 257
Where we summarise the benefits of rewiring your brain and shed light on
fifty biases.
Notes - 277
Index - 285
Supporters - 291