Max Editorial

Howard Schultz: The Master Behind Starbucks (eBook, ePUB)

Redaktion: Max Editorial

• Format: ePub

Produktbeschreibung

Howard Schultz, the name behind coffee giant Starbucks, is more than a successful businessman. He is a visionary who transformed the way the world enjoys this drink, creating a unique corporate culture and an innovative model of social responsibility. Born in 1953 in Brooklyn, New York, Schultz had a childhood marked by poverty. This experience shaped his work ethic and his determination to succeed. A football scholarship took him to Northern Michigan University , where he majored in communications. After graduation, Schultz began his career at Xerox, where he honed his sales and marketing skills. In 1982, he joined Starbucks, a small coffee bean store in Seattle. Impressed by Starbucks' potential, Schultz purchased the company in 1987. Under his leadership, Starbucks expanded rapidly, opening stores across the country and becoming a household name. Schultz was instrumental in creating "Third Third," a welcoming space where people could gather, chat, and enjoy high-quality coffee. He also introduced innovative practices, such as the barista system and the offering of espresso drinks. Schultz was obsessed with creating a unique corporate culture at Starbucks. He believed that employees, who he called "partners," were essential to the company's success. He has implemented comprehensive benefits programs, employee stock options, and training and development opportunities. This philosophy has resulted in a high level of engagement and loyalty among employees, which has contributed to the excellent customer service that has become Starbucks' hallmark. Find Out Much More...

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Produktdetails

• Verlag: Max Editorial
• Seitenzahl: 146
• Erscheinungstermin: 13. Juli 2024
• Englisch, Spanisch
• ISBN-13: 9781779718099
• Artikelnr.: 72280620

Autorenporträt

Passionate about knowledge and encouraging maximum human potential, we are dedicated to unlocking the secrets of success and productivity. Through words, we guide people on a journey of learning and transformation, helping them to achieve their goals and live a more fulfilling life. With clear and accessible language, we make complex concepts understandable for everyone, democratizing access to knowledge and inspiring positive changes in people's lives, both personally and professionally. We seek to combine theory with practical applications, offering effective tools and strategies for overcoming challenges, increasing productivity and realizing dreams. We believe in knowledge as the main key to success. Enabling everyone to have the potential to achieve great things. Our materials are a source of inspiration and motivation for anyone looking to develop their skills, learn new things and realize their maximum potential. If you are looking for works that inspire you to go further, teach you how to be more productive and help you achieve your objectives, goals and dreams, then the books are for you. Get ready to transform your life!