Il'ya Batler

HR-marketing: Kak sdelat' vashu kompaniyu meChtoy vsekh kandidatov (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Traditional HR methods don't work well in highly competitive markets like the IT industry. Very often, in order to keep cool employees, they are simply showered with money. But after a year they change their place of work, because money brings joy only for two or three months, and then they start to want more. Ilya Butler proposes to organize the work of the HR department in a completely new way: to use marketing tools to attract and retain employees. In this most boring book, with humor and without "water", using concrete examples from life, he shows how to properly build communication with candidates and employees at all stages: selection, onboarding, the actual work and offboarding, in order for your company to become an employer dreams.

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Produktdetails

• Verlag: Alpina Publisher
• Seitenzahl: 112
• Erscheinungstermin: 13. Januar 2023
• Russisch
• ISBN-13: 9785961445275
• Artikelnr.: 67306674