Essay from the year 2017 in the subject Business economics - Business Management, Corporate Governance, grade: 69.00, , language: English, abstract: Over the last few decades, Singapore Airlines Limited (SIA) has managed to maintain its core competence and acquire a global status due to its competitive packages offered to the consumers. SIA has been in a position to design and execute strategic business level plans such as efficient operations, excellence services delivery, innovations and the alignment of functional approaches, especially in the human resources. With over 62 destinations in the five continents, SIA plans to make Singapore a regional and global hub for the aviation industry. Therefore, the primary aim of the report is to develop appropriate personnel management strategies that include job analysis, design, recruitment, and implementation techniques in attempts to fulfill the staffing needs to achieve higher performance efficiency.