Humor in Advertising (eBook, ePUB)
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  • Format: ePub

This book summarizes the cumulative state of knowledge on humor in advertising and provides new cutting edge research on key topics such as humor's use in conjunction with emotional and sexual appeals, its use in digital advertising, and issues related to gender and cross-cultural applicability.

  • Geräte: eReader
  • ohne Kopierschutz
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  • Größe: 4.77MB
Produktbeschreibung
This book summarizes the cumulative state of knowledge on humor in advertising and provides new cutting edge research on key topics such as humor's use in conjunction with emotional and sexual appeals, its use in digital advertising, and issues related to gender and cross-cultural applicability.

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