Bernhard Franken, Alina Cymera

Hybrid Food Retail (eBook, ePUB)

Rethinking Design for the Experiential Turn

• Format: ePub

Produktbeschreibung

. The book puts forward the concept of hybridization as a remedy against the disruption of the food retail industry brought about by the changing consumer demands in the age of e-commerce . It offers an overview of the history of the food retail industry, an encyclopedic analysis of its elements, and highlights its emerging trend . With contributions from leading professors in the field from PBSA Peter Behrens School Of Arts, University of Applied Sciences Dusseldorf This handbook prescribes hybridization - a fusion of gastronomy, co-working, hospitality and performative formats - as a powerful remedy against the digital disruption of the food retail industry. Online shopping and changing consumer demands radically transform the food retail industry for the first time since the introduction of the supermarket in the 1930s. After decades of stagnation, food retail is currently one of the most creative and fastest developing typologies in spatial design. As a result of a three-year research project with over 100 students of retail design at PBSA Peter Behrens School Of Arts, University of Applied Sciences Dusseldorf, Hybrid Food Retail offers an overview of the history, presents an encyclopedic analysis of the elements, and highlights the emerging trends in the food retail industry. As new formats are being developed, this handbook prescribes hybridization - a fusion of supermarket and gastronomy, co-working, hospitality and performative formats - as a powerful tool against digital disruption.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: ACC Art Books
• Seitenzahl: 408
• Erscheinungstermin: 28. September 2022
• Englisch
• ISBN-13: 9789492311559
• Artikelnr.: 65976099

Autorenporträt

Bernhard Franken is an architect, artist, writer and professor. His work ranges from corporate architecture, trade fair presentations and brand worlds, to residences, office buildings, retail and hospitality outlets, and urban design. Since 2015 he teaches 3D Communication in Retail Design, Exhibition Design and Communication Design at PBSA Peter Behrens School Of Arts, University of Applied Sciences Dusseldorf.

Inhaltsangabe

TABLE OF CONTENTS
Preface
Supply chain
Logistics as an aesthetic principle
History
The supply chain and its definitions
Value chain
Logistics in the supply chain
Outlook
Packaging
Wrapping things up
History
Packaging and its definition
Types of packaging
Packaging functions
Outlook
Exterior Design
From big box to iconic building
History
The roof and its definition
History of the façade
The façade and its definition
History of the door
The door and its definitions
Outlook
Scenography
Food retail design as scenography
Sales formats and their definitions
Store layout
Space management
Product presentation
Outlook
Interior Design
The interior sets the stage
The floor and its definitions
Floor construction and materials
The wall and its definition
Wall construction and material
The celling and its definition
Celling construction and material
Celling fittings
Outlook
Lighting
Lighting as the guide in the customer journey
The Light and its definitions
Terminology
Luminaires
Quality and effect of light
Lighting in food retail
Outlook
Signage
Growing complexity
Efficiency and authenticity
Food retail signage
Merging of typography and space
Digital signage
Point of sale or point of experience?
Outlook
Gastronomy
Try it - bye it
History
Gastronomy and its formats
Hybridisation of supermarket and gastronomy
Outlook
Event
Eventisation of the non-event supermarket
History
Event and its definition
Event marketing
Hybridisation of supermarket and event
Outlook
Pop-Up
Pop-Up as storytelling
History
Pop-Up and its definition
Design features
Hybridisation of supermarket and pop-up
Outlook
Co-Living
Co-living as self-fulfilling prophecy
History
Co-working and its definition
Design features
Services
Visplay - all goods for you
From co-working to co-living
Outlook
Online/Offline
E-grocery as hybridisation of stationary retail
E-grocery and its challenges
Distribution channels
Development and best practices
Interim conclusion: The online boom has not yet happened
Digitalisation of food retail
Outlook
Index
Image credits
About the authors/Imprint