- To strip away everything you've learned about grammar and punctuation which stop natural communication and creativity.
- Vitale's 21 point checklist for reviewing copy
- How to involve your customers emotionally
- The best marketing documents to have out there before you call your customer
- How to make your ads stand out without resorting to "cute”
- How to make your words work for you... direct, benefit-oriented and as simple as possible
- The 26 reasons why people buy
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