Songqing Li

Identity Constructions in Bilingual Advertising (eBook, ePUB)

A Critical Analysis

• Format: ePub

Produktbeschreibung

This is the first book-length research into identity constructions in relation to English mixing in advertising of non-English-speaking countries through a critical and interpretive lens. It aims to explore ethnographically the ideological underpinnings of identity constructions in the context of local politics of English.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 218
• Erscheinungstermin: 3. September 2018
• Englisch
• ISBN-13: 9780429825521
• Artikelnr.: 54684526

Autorenporträt

Songqing Li is Associate Professor of English Language and Applied Linguistics in the Department of English at Xi'an Jiaotong-Liverpool University, China. His research interests include bilingualism in mediascape and landscape, critical discourse analysis, English as a global language, language and globalization, as well as language and identity.