The international and multidisciplinary practice GRAFT conceives of itself as a label for architecture, urban design, product design, and music. GRAFT calls itself a "hybrid office" and produces dynamic architectural designs for standard commissions; however, the architects also initiate their own projects and system solutions for tasks with a social, ecological, or esthetic emphasis.
The book presents buildings by GRAFT in the fields of culture, offices, brand architecture, retail, and mobility. It contains about forty generously illustrated projects that document a wide range of work in which the respective corporate culture is incorporated in GRAFT's sophisticated architectural language. Dialectic essays focus on the practice's key themes, such as the debate on urban identity or mobility transition.
The book presents buildings by GRAFT in the fields of culture, offices, brand architecture, retail, and mobility. It contains about forty generously illustrated projects that document a wide range of work in which the respective corporate culture is incorporated in GRAFT's sophisticated architectural language. Dialectic essays focus on the practice's key themes, such as the debate on urban identity or mobility transition.
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"Die Monografie stellt umfassend die Bauten GRAFTs im Bereich Corporate Architecture, Bürobau und Einzelhandel dar. In etwa 40 großzügig illustrierten Projekten, über verschiedene Kontinente verteilt, dokumentiert die Publikation ein breites Spektrum unterschiedlichster Realisierungen, in denen die jeweilige Unternehmenskultur in die facettenreiche Architektursprache Grafts eingeht." (in RSWB®plus, 07.2021)