Fern L. Johnson

Imaging in Advertising (eBook, ePUB)

Verbal and Visual Codes of Commerce

• Format: ePub

Produktbeschreibung

Through a series of case studies, Fern L. Johnson examines how verbal and visual images produce meaning, exploring advertisements for cigarettes, alcohol, and cosmetics.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 272
• Erscheinungstermin: 6. August 2012
• Englisch
• ISBN-13: 9781135865214
• Artikelnr.: 38253904

Autorenporträt

Fern L. Johnson is Professor of English and participating faculty member in the interdisciplinary Communication and Culture Program at Clark University. She is author of Speaking Culturally: Language Diversity in the United States.

Inhaltsangabe

1. Advertising Images and Discourse
2. Smoke and Mirrors: Circulating Racial Images in Cigarette Advertising
3. Keeping Race in Place: Multicultural Visions and Voices in Teen
Advertising
4. Different Tropes for Different Folks: Advertising and Face-Fixing
5. Madison Avenue Meets Silicon Valley: Technology Imprints on Advertising
6. From Barbie to BudTV: Advertising in the Fifth Frame