Fern L. Johnson

Imaging in Advertising (eBook, PDF)

Verbal and Visual Codes of Commerce

• Format: PDF

Produktbeschreibung

Through a series of case studies, Fern L. Johnson examines how verbal and visual images produce meaning, exploring advertisements for cigarettes, alcohol, and cosmetics.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 272
• Erscheinungstermin: 6. August 2012
• Englisch
• ISBN-13: 9781135865221
• Artikelnr.: 38247382

Autorenporträt

Fern L. Johnson is Professor of English and participating faculty member in the interdisciplinary Communication and Culture Program at Clark University. She is author of Speaking Culturally: Language Diversity in the United States.

Inhaltsangabe

1. Advertising Images and Discourse
2. Smoke and Mirrors: Circulating Racial Images in Cigarette Advertising
3. Keeping Race in Place: Multicultural Visions and Voices in Teen
Advertising
4. Different Tropes for Different Folks: Advertising and Face-Fixing
5. Madison Avenue Meets Silicon Valley: Technology Imprints on Advertising
6. From Barbie to BudTV: Advertising in the Fifth Frame