Vivek Kale

Implementing SAP CRM (eBook, ePUB)

The Guide for Business and Technology Managers

• Format: ePub

Produktbeschreibung

This book will help technologists and managers come to grips with the vision, concept, and technology of CRM. It begins by laying out the groundwork for understanding CRM. It explains the concept and context of CRM and the tangible business benefits of CRM adoption. Demonstrating a professional approach to the evaluation and selection of SAP, it details the critical success factors (CSFs), patterns, and anti-patterns of a successful SAP CRM implementation.

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Produktdetails

• Verlag: Taylor & Francis
• Erscheinungstermin: 3. Dezember 2014
• Englisch
• ISBN-13: 9781040070888
• Artikelnr.: 72263730

Autorenporträt

Vivek Kale has more than two decades of professional IT experience, during which he has handled and consulted on various aspects of enterprise-wide information modeling, enterprise architectures, business process redesign, and e-business architectures. He has been group CIO of Essar Group, the steel, oil, and gas major of India, as well as Raymond Ltd., the textile and apparel major of India. He is a seasoned practitioner in transforming the business of IT, facilitating business agility, and enabling the process-oriented enterprise.

He is the author of Implementing SAP R/3: The Guide for Business and Technology Managers (2000), A Guide to Implementing the Oracle Siebel CRM 8.x (2009), Guide to Cloud Computing for Business and Technology Managers: From Distributed Computing to Cloudware Applications (2014), and Inverting the Paradox of Excellence: How Companies Use Variations for Business Excellence and How Enterprise Variations Are Enabled by SAP (2014).

Inhaltsangabe

Setting the Stage. The Relationship-Based Enterprise. Customer Relationship
Management (CRM) System. CRM Evaluation. CRM Selection. SAP CRM Solution.
SAP CRM Implementation Project Cycle. SAP CRM and Enterprise Business
Process Re-engineering. SAP CRM Applications. SAP CRM Enterprise
Applications. SAP E-Business Applications. SAP CRM Application Environment.
SAP Tools and Programming. Pre-Implementation Stage. Initiating the SAP
Project. Implementation Stage. SAP ASAP Methodology. Post-Implementation
Stage. Supporting and Enhancing SAP CRM. SAP CRM Implementation and Beyond.
Valuing the Relationship-Based Enterprise. Beyond the Relationship-Based
Enterprise.