In today's society, the livestock industry is often blamed for various global issues, and the production of meat and cured meats have been stigmatized as a significant contributor. However, it is crucial to provide accurate information on these matters. Environmental journalist Andrea Bertaglio shares the perspectives of breeders, producers, and omnivorous individuals to remind the public that farming is not always as portrayed in some animal rights videos on the internet and television. Though the industry does have its challenges, it is essential to present a balanced view to avoid confusion and misinformation.