Priti Pachpande, Sham Bachhav

Indian Business Case Studies Volume IV (eBook, ePUB)

• Format: ePub

Produktbeschreibung

It has been decades since many business schools outside India adopted the case study methodology for teaching almost all branches of management studies. This trend has been seen in India, too, where top management institutes have implemented the case study-based methodology as an important pedagogical tool in business education. The major issue in India, however, is a severe shortage of Indian case studies through which business schools can provide industry insights to students. This volume fills that gap. It has twenty Indian cases related to different aspects of business management. The cases cover some of the prominent disciplines of management like marketing, finance, human resource management, strategy management, operations management, accounting, and mergers and acquisitions. These cases best serve the purpose of adoption of 'case methodology' in classroom teaching or online lecture sessions for the faculty and students of business management.

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Produktdetails

• Verlag: Oxford University Press
• Seitenzahl: 208
• Erscheinungstermin: 16. Juni 2022
• Englisch
• ISBN-13: 9780192696212
• Artikelnr.: 64188783

Autorenporträt

Dr Priti Pachpande is on the ASM Group's Board of Trustees. With more than seventeen years experience, she teaches Marketing Management to MBA students. Dr. Sham Bachhav is Professor of Marketing and Suppy Chain Management, ASM Group of Institute. He completed his Ph.D in Marketing Management from Savitribai Phule Pune University and authored a textbook on Operations and Supply Chain Management for undergraduate students of Pune University.

Inhaltsangabe

1: Contract Labour
2: Maruti's Sanjeevani
3: Bridging the Skill Gap in the Generation and Technology
4: Motivating Through Uncertainty
5: An Elephantine Exercise
6: Wrong Signals for FDI Climate
7: One Nation One Tax
8: Economics, Markets, Public Life, and Regulators
9: The Candy Lounge
10: From Rags To Riches
11: Racing To Deliver
12: Collapse of an Empire
13: A Good Strategy for Growth
14: Transformative Turnaround Strategy
15: One Versus Many
16: E-Mobility: From the Current to the Future
17: What Really Went Wrong With Snapdeal?
18: The BSNL Saga
19: Future of the 'Future Group'
20: ITC at Crossroads