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This book examines the use of book covers as marketing devices, asking what exactly they communicate to their readers and buyers, and what images they associate with a genre and create about a culture. Focusing on Indian women's writing in English, it combines the study of text with the study of materiality of the book.
This book examines the use of book covers as marketing devices, asking what exactly they communicate to their readers and buyers, and what images they associate with a genre and create about a culture. Focusing on Indian women's writing in English, it combines the study of text with the study of materiality of the book.
Lisa Lau is a lecturer at Keele University, specializing in postcolonial theory and literature, South Asian writing in English, and gender studies. Her keynote publication, Re-Orientalism and South Asian Identity Politics: The Oriental Other Within (2011), has been followed with further academic journal articles developing re-Orientalism theory and discourse, and most recently, her co-authored volume Re-Orientalism and Indian Writing in English (2014).
E. Dawson Varughese is a global cultural studies scholar, and the author of Beyond The Postcolonial (2012) and Reading New India (2013). She is currently working on a book entitled Genre Fiction of New India: post-millennial receptions of 'weird' narratives. See her work at: www.beyondthepostcolonial.com
Inhaltsangabe
List of Illustrations Acknowledgements 1. Contextualising book covers and their changing roles; Lisa Lau 2. Positioning Indian Women's Writing in English (IWWE); Lisa Lau 3. The Mediated Woman on Indian Women's Writing book covers; Lisa Lau 4. The Post-millennial Indian Woman on the book covers of Kala's Almost Single and Gokhale's Priya ; E. Dawson Varughese 5. Conclusions; E. Dawson Varughese Index
List of Illustrations Acknowledgements 1. Contextualising book covers and their changing roles; Lisa Lau 2. Positioning Indian Women's Writing in English (IWWE); Lisa Lau 3. The Mediated Woman on Indian Women's Writing book covers; Lisa Lau 4. The Post-millennial Indian Woman on the book covers of Kala's Almost Single and Gokhale's Priya ; E. Dawson Varughese 5. Conclusions; E. Dawson Varughese Index
List of Illustrations Acknowledgements 1. Contextualising book covers and their changing roles; Lisa Lau 2. Positioning Indian Women's Writing in English (IWWE); Lisa Lau 3. The Mediated Woman on Indian Women's Writing book covers; Lisa Lau 4. The Post-millennial Indian Woman on the book covers of Kala's Almost Single and Gokhale's Priya ; E. Dawson Varughese 5. Conclusions; E. Dawson Varughese Index
List of Illustrations Acknowledgements 1. Contextualising book covers and their changing roles; Lisa Lau 2. Positioning Indian Women's Writing in English (IWWE); Lisa Lau 3. The Mediated Woman on Indian Women's Writing book covers; Lisa Lau 4. The Post-millennial Indian Woman on the book covers of Kala's Almost Single and Gokhale's Priya ; E. Dawson Varughese 5. Conclusions; E. Dawson Varughese Index
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