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  • Format: ePub

It's no secret that certain social groups have predominated India's business and trading history, with business traditionally being the preserve of particular 'Bania' communities. However, the past four or so decades have seen a widening of the social base of Indian capital, such that the social profile of Indian business has expanded beyond recognition, and entrepreneurship and commerce in India are no longer the exclusive bastion of the old mercantile castes.
In this meticulously researched book - acclaimed for being the first social history to document and understand India's new
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Produktbeschreibung
It's no secret that certain social groups have predominated India's business and trading history, with business traditionally being the preserve of particular 'Bania' communities. However, the past four or so decades have seen a widening of the social base of Indian capital, such that the social profile of Indian business has expanded beyond recognition, and entrepreneurship and commerce in India are no longer the exclusive bastion of the old mercantile castes.

In this meticulously researched book - acclaimed for being the first social history to document and understand India's new entrepreneurial groups - Harish Damodaran looks to answer who the new 'wealth creators' are, as he traces the transitional entry of India's middle and lower peasant castes into the business world.

Combining analytical rigour with journalistic flair, India's New Capitalists is an essential read for anyone seeking to understand the culture and evolution of business in contemporary South Asia.


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Autorenporträt
Harish Damodaran is National Editor (Rural Affairs and Agriculture Editor) at the Indian Express. A journalist with over 27 years of experience as a reporter and editorial analyst, he has also previously been with The Hindu BusinessLine and the Press Trust of India. The present book won Damodaran the Ramnath Goenka Excellence in Journalism Award under the Non-Fiction (Books) category in 2008.
Rezensionen
'It's no secret that some communities have predominated in India's business and trading history. That's changing now, and Damodaran captures change and the rise of new entrepreneurial groups in the 15 case studies in this book.' - Pico Iyer, Business Standard India