Louis Turner

Industrial Collaboration with Japan (eBook, ePUB)

• Format: ePub

Produktbeschreibung

This study looks at the experiences of European and American companies that have collaborated with their Japanese competitors in the fields of computers, consumer electronics, automobiles and aero-engines, by forming joint ventures, designing products together and pursuing complementary marketing strategies. It examines why these companies have chosen to collaborate rather than compete; whether the Japanese companies have proved to be reliable partners; whether the non-Japanese have been left behind; and what the future of such collaboration may be.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 144
• Erscheinungstermin: 1. November 2010
• Englisch
• ISBN-13: 9781136928338
• Artikelnr.: 43073501