Paul Belleflamme

Industrial Organization (eBook, PDF)

Markets and Strategies

• Format: PDF

Produktbeschreibung

Industrial Organization: Markets and Strategies provides an up-to-date account of modern industrial organization that blends theory with real-world applications. Written in a clear and accessible style, it acquaints the reader with the most important models for understanding strategies chosen by firms with market power and shows how such firms adapt to different market environments. It covers a wide range of topics including recent developments on product bundling, branding strategies, restrictions in vertical supply relationships, intellectual property protection, and two-sided markets, to name just a few. Models are presented in detail and the main results are summarized as lessons. Formal theory is complemented throughout by real-world cases that show students how it applies to actual organizational settings. The book is accompanied by a website containing a number of additional resources for lecturers and students, including exercises, answers to review questions, case material and slides.

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Produktdetails

• Verlag: Cambridge University Press
• Erscheinungstermin: 7. Januar 2010
• Englisch
• ISBN-13: 9780511763892
• Artikelnr.: 38184832

Autorenporträt

Paul Belleflamme is Professor of Economics at the Université Catholique de Louvain, Belgium. He regularly publishes articles in leading economics journals on various topics related to industrial organization, with a special focus on innovation in the digital economy (which is also the main topic of his blog, www.IPdigIT.eu).

Inhaltsangabe

Preface to the second edition
Preface from the first edition
Part I. Getting Started: 1. What is 'Markets and Strategies'?
2. Firms, consumers and the market
Part II. Market Power: 3. Static imperfect competition
4. Dynamic aspects of imperfect competition
Part III. Sources of Market Power: 5. Product differentiation
6. Advertising and related market strategies
7. Consumer inertia
Part IV. Pricing Strategies and Market Segmentation: 8. Group pricing and personalized pricing
9. Menu pricing
10. Intertemporal price discrimination
11. Bundling
Part V. Product Quality and Information: 12. Asymmetric information, price and advertising signals
13. Marketing tools for experience goods
Part VI. Theory of Competition Policy: 14. Cartels and tacit collusion
15. Horizontal mergers
16. Strategic incumbents and entry
17. Vertically related markets
Part VII. R&D and Intellectual Property: 18. Innovation and R&D
19. Intellectual property
Part VIII. Networks, Standards and Systems: 20. Markets with network goods
21. Strategies for network goods
Part IX. Market Intermediation: 22. Markets with intermediated goods
23. Information and reputation in intermediated product markets
Appendix A. Game theory
Appendix B. Competition policy
Solutions to end-of-chapter exercises
Index.

Rezensionen

'The second edition of Paul Belleflamme and Martin Peitz's Industrial Organization: Markets and Strategies is encyclopedic in its coverage of modern industrial organization, including both seminal and new models. The authors present models with exactly the right level of formal detail to equip students and practitioners with what they need to understand a plethora of issues ranging from two-sided markets to price discrimination. I commend the authors for doing the impossible - improving their initial gem.' Michael Baye, Bert Elwert Professor of Business Economics, Kelley School of Business, Indiana University