Jennifer Rowley

Information Marketing (eBook, PDF)

• Format: PDF

Produktbeschreibung

In this fully revised second edition of Information Marketing Jenny Rowley explores the impact of globalization, digitization, connectivity and customization in the information marketplace. She introduces a number of new topics and a shift of emphasis which reflect both the changing nature of information services and also practical and theoretical perspectives on marketing. This book's unique perspective makes it essential reading for professionals in information services as well as students in information management, library and information studies, business information, marketing, e-commerce and communication studies.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 244
• Erscheinungstermin: 23. Mai 2016
• Englisch
• ISBN-13: 9781317116776
• Artikelnr.: 45098728

Autorenporträt

Dr Jennifer Rowley Professor of Information and Communications at Manchester Metropolitan University, UK

Inhaltsangabe

Introduction
Chapter 1 Marketing
Chapter 2 The information marketplace
Chapter 3 Customers
Chapter 4 Information products and services
Chapter 5 Building customer relationships
Chapter 6 Branding and corporate identity
Chapter 7 Marketing communications
Chapter 8 Price and pricing policy
Chapter 9 Collecting marketing data
Chapter 10 Marketing strategy and planning