Jennifer Rowley

Information Marketing (eBook, PDF)

• Format: PDF

Produktbeschreibung

This title was first published in 2001. Technology-led developments are changing the nature of the information marketplace.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 212
• Erscheinungstermin: 5. Juli 2017
• Englisch
• ISBN-13: 9781351766920
• Artikelnr.: 48803405

Autorenporträt

Dr Jennifer Rowley Professor of Information and Communications at Manchester Metropolitan University, UK

Inhaltsangabe

Introduction
Chapter 1 Marketing
Chapter 2 The information marketplace
Chapter 3 Customers
Chapter 4 Information products and services
Chapter 5 Building customer relationships
Chapter 6 Branding and corporate identity
Chapter 7 Marketing communications
Chapter 8 Price and pricing policy
Chapter 9 Collecting marketing data
Chapter 10 Marketing strategy and planning