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Research Paper (undergraduate) from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: B, The University of Liverpool, language: English, abstract: This term paper presents an information systems strategy using the fictitious example of Inked Apparel. Inked Apparel is a custom clothing manufacturer and retailer; it is primarily situated in two sectors of trading, which is providing a service to its customer by creating a t-shirt of their desire and eventually retailing the produced clothing online as well as at local market stalls. Inked Apparel is a small business that will create custom T-shirts, Polo’s and Hoodies with the choice of customer’s preference of images, which can be then created by Ink’s design team. These designs can be printed on the back or front as well as both sides of the clothing. Customers request through a form which is available on Ink’s website and can be printed in paper form. Once the apparel has been created the company sells it to the customer at an agreed price set beforehand. In addition, a market stall is used to help sell generalised merchandise created by the artists for tourists and citizens such as ‘I heart London’ shirts.