William V. Rapp

Information Technology Strategies (eBook, PDF)

How Leading Firms Use IT to Gain an Advantage

• Format: PDF

Produktbeschreibung

The focus of this book is to educate the reader on the strategic principles fundamental to using information technology to gain market control. It provides case examples of how to use IT to enhance existing core competencies and strategies. The book is designed to help managers struggling with how to advantageously harness the new information revolution. It can also support executive and business education programs on managing technology when few such studies exist. While Internet and information technologies are currently hot topics many firms and executives are without the tools and know-how of how to actually use them to improve results. Some major firms have sophisticated strategies for using information technology to impact, control and even own their competitive environments. This book describes how major non-information technology companies are doing this and the strategic principles employed.

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Produktdetails

• Verlag: OUP eBook
• Erscheinungstermin: 1. August 2002
• Englisch
• ISBN-13: 9780195348958
• Artikelnr.: 38144953

Inhaltsangabe

Why Read This Book?
Acknowledgements
Foreword
Introduction
Terminology
Part One: A strategic Framework for using IT
1: Basic Strageic Framework
2: Managing Information Technology
3: Advanced Strategy
4: Convergence, Competition, Evolution
Part Two: Cases
5: Pharmaceuticals: Takeda, Merck
6: Steel: Nucor, Tokyo Steel, Noppon Steel
7: Automobiles: Toyota
8: Retailing: Ito-Yokado, Seven-Eleven Japan
9: Life Insurance: Nationwide Financial Services, Meiji Mutual
10: International Retail Banking: Sanwa, Citigroup
11: Mobile Telecommunications: Nokia
Part Three: Conclusions
12: Gaining a Leading Edge or Leaving a Bleeding Tail