Luca Berchicci

Innovating for Sustainability (eBook, ePUB)

Green Entrepreneurship in Personal Mobility

• Format: ePub

Produktbeschreibung

This book promotes our understanding of the implications of environmental issues in new product development. Through an empirical study in the human-powered vehicle sector, Luca Berchicci examines how and to what extent the environmental ambition of product developers and managers influences the way new products and services are developed.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 256
• Erscheinungstermin: 3. September 2008
• Englisch
• ISBN-13: 9781134051342
• Artikelnr.: 38261609

Autorenporträt

Luca Berchicci is an assistant professor at Centre for Entrepreneurship, at the Rotterdam School of Management, Erasmus University.

Inhaltsangabe

1. Introduction
2. Product Innovation
3 Organizing for Innovation: How do Firms Innovate?
4 Environmental Product Innovation
5 Theory-Based Conceptual Model and Research Methodology
6 Description of the Mitka and the Mango Cases
7 Analysis of the Mitka and the Mango Cases
8 Discussions, Conclusions and Recommendations
References
Appendix I Characteristics of the Pre-Selected Cases
Appendix II: Source of Data