Innovating for the Middle of the Pyramid in Emerging Countries (eBook, ePUB)

Redaktion: Cuervo-Cazurra, Alvaro

• Format: ePub

Produktbeschreibung

The transformation of emerging markets in recent decades has generated a new, growing, and very large middle class market, also known as the middle of the pyramid. This market segment, which is middle by the standards of emerging markets yet low by the standards of advanced economies, is extremely attractive for firms, but still understood and underserved. This volume presents detailed analyses of exemplary firms that have innovated products, services, and business models to fulfil the needs and desires of these new middle classes. It provides useful insights for managers, consultants, researchers, and students interested in emerging economies, and actionable lessons on how to innovate for a new and expanding market segment.

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Produktdetails

• Verlag: Cambridge University Press
• Erscheinungstermin: 4. März 2021
• Englisch
• ISBN-13: 9781108570145
• Artikelnr.: 62736667

Inhaltsangabe

1. Innovating for the New Middle Classes in Emerging Countries Alvaro
Cuervo-Cazurra; 2. New Middle Classes in Medium-Income Countries Miguel A.
Montoya and Francisco J. Valderrey; 3. Innovation that Saves Lives Miguel
A. Montoya and Francisco J. Valderrey; 4. Education for Everyone Otto
Regalado-Pezua and Daniel Lemus; 5. 'My House, My Pride' - The Housing
Problem in the Middle of the Pyramid Lucia Rodriguez-Aceves, Jose Manuel
Saiz-Alvarez, Edgar Muiz-Avila, and Mario Adrian Flores-Castro; 6. Banking
the Unbanked - Innovative Business Models Championing the Financial
Inclusion of Latin America's MoP Eileen Daspro and Jasenko Ljubica; 7.
Great Products for the MoP Consumption Practices Miguel A. Lopez and Jorge
Alcaraz; 8. It Is Show Time! Otto Regalado-Pezua and Ana Belen Perdigones;
9. Money, Money, Money - Innovating Access to Credit Mauricio Cervantes and
Jose Moreno; 10. Inclusive Hedging - The Microinsurance Catalyst Arturo
Bernal, Xiomara Vazquez, and Isai Guizar; 11. From Mission Impossible to
Mission Accomplished! - Innovative Business Models Strengthening Poor
Distribution Channels Jasenko Ljubica and Eileen Daspro; 12. Innovating for
the Middle of the Pyramid in Emerging Countries - Doing Well by Doing Good
Alvaro Cuervo-Cazurra and Miguel A. Montoya.