David Wesley, Gloria Barczak

Innovation and Marketing in the Video Game Industry (eBook, PDF)

Avoiding the Performance Trap

• Format: PDF

Produktbeschreibung

Based on their extensive research into the business and marketing strategies of the video game industry, David Wesley and Gloria Barczak consider how and why, in the search for the holy grail of high definition gaming, many companies have become ensnared in a 'performance trap' that causes them to lose sight of the customer. The history of technology is littered with examples of superior products that either failed or sold poorly relative to technically inferior competing products. Innovation and Marketing in the Video Game Industry examines the factors behind success and failure and identifies patterns that will help engineers, developers, and executives formulate better business strategies.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 280
• Erscheinungstermin: 23. Mai 2016
• Englisch
• ISBN-13: 9781317116509
• Artikelnr.: 45098973

Autorenporträt

David Wesley is a Research Manager at Northeastern University's College of Business Administration in Boston.

Gloria Barczak is Professor and Chair of the marketing department at Northeastern University and former director of the Executive MBA program.