Luke Hohmann

Innovation Games (eBook, ePUB)

Creating Breakthrough Products Through Collaborative Play

• Format: ePub

Produktbeschreibung

Innovation Through Understanding^sm

The toughest part of innovation? Accurately predicting what customers want, need, and will pay for. Even if you ask them, they often can't explain what they want. Now, there's a breakthrough solution: Innovation Games. Drawing on his software product strategy and product management consulting experience, Luke Hohmann has created twelve games that help you uncover your customers' true, hidden needs and desires.

You'll learn what each game will accomplish, why it works, and how to play it with customers. Then, Hohmann shows how to integrate the results into your product development processes, helping you focus your efforts, reduce your costs, accelerate time to market, and deliver the right solutions, right from the start.

• Learn how your customers define success
• Discover what customers don't like about your offerings
• Uncover unspoken needs and breakthrough opportunities
• Understand where your offerings fit into your customers' operations
• Clarify exactly how and when customers will use your product or service
• Deliver the right new features, and make better strategy decisions
• Increase empathy for the customers' experience within your organization
• Improve the effectiveness of the sales and service organizations
• Identify your most effective marketing messages and sellable features

Innovation Games will be indispensable for anyone who wants to drive more successful, customer-focused product development: product and R&D managers, CTOs and development leaders, marketers, and senior business executives alike.

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Produktdetails

• Verlag: Pearson ITP
• Seitenzahl: 192
• Altersempfehlung: ab 18 Jahre
• Erscheinungstermin: 28. August 2006
• Englisch
• ISBN-13: 9780132702225
• Artikelnr.: 37808157

Autorenporträt

Luke Hohmann is the founder and CEO of Enthiosys, Inc., a Silicon Valley-based software product strategy and management consulting firm. Luke is also the author of Beyond Software Architecture: Creating and Sustaining Winning Solutions and Journey of the Software Professional: A Sociology of Software Development. Luke graduated magna cum laude with a B.S.E. in computer engineering and an M.S.E in computer science and engineering from the University of Michigan. While at Michigan he studied cognitive psychology and organizational behavior in addition to data structures and artificial intelligence. He is a former National Junior Pairs Figure Skating Champion and American College of Sports Medicine certified aerobics instructor. A member of the PDMA, ACM, and IEEE, in his spare time he enjoys roughhousing with his four kids, his wife's cooking, and long runs in the Santa Cruz mountains (because he really does enjoy his wife's cooking).

Inhaltsangabe

About the Author    xix
Foreword    xxi
Preface    xxiii
Acknowledgments    xxix
Part One: The Why and the How of Innovation Games    1
Part Two: The Games    47
Prune the Product Tree    48
Remember the Future    56
Spider Web    62
Product Box    68
Buy a Feature    76
Start Your Day    84
Show and Tell    92
Me and My Shadow    96
Give Them a Hot Tub    102
The Apprentice    106
20/20 Vision    110
Speed Boat    118
Part Three: Tools and Templates    127
Conclusion    151
Index    153