This book provides actionable strategies for businesses aiming to create game-changing products and services.
The approach demystifies innovation, presenting it as a structured problem-solving exercise and emphasizes the importance of identifying unmet customer needs, fostering a culture of experimentation, and scaling innovative solutions effectively.
The book begins by breaking down innovation into manageable steps, starting with market research to uncover unmet needs.
It then guides readers through creating a culture that embraces experimentation, detailing methods like rapid prototyping and agile development.
Finally, Innovation Hacks culminates in strategies for scaling successful innovations, focusing on team building and resource management.
Examples and case studies illustrate key concepts, providing practical insights into how businesses can take control of their innovation efforts.
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