John E. Ettlie

Innovation Renaissance (eBook, ePUB)

Defining, Debunking, and Demystifying Creativity

• Format: ePub

Produktbeschreibung

Innovation is not easy. Understanding the liability of newness but the potential for greatness is the central theme of this work. Innovation Renaissance explores and debunks the myths that have arisen from the proliferation of misleading and often confusing popular press treatments of creativity and innovation.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 192
• Erscheinungstermin: 9. Dezember 2019
• Englisch
• ISBN-13: 9780429688621
• Artikelnr.: 58388099

Autorenporträt

John E. Ettlie is executive education professor at the Saunders College of Business, Rochester Institute of Technology, USA. He earned his PhD at Northwestern University and has held appointments since then at the University of Illinois Chicago, De Paul University, and the University of Michigan. He has been ranked among the top ten leading scholars in innovation management globally.

Inhaltsangabe

1. Introduction 2. Defining, Debunking and Demystifying Innovation 3.
Radical Innovation 4. Theories of Innovation 5. New Products 6. New
Services 7. Process Innovation 8. Information Technology 9. Creativity and
Innovation 10. The Dark Side of Innovation 11. Innovation Renaissance 12.
Innovation by Design