Innovations and Social Media Analytics in a Digital Society (eBook, PDF)

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Recent advances in digitization are transforming healthcare, education, tourism, information technology, and some other sectors. Social media analytics are tools that can be used to measure innovation and the relation of the companies with the citizens. This book comprises state-ofthe-art social media analytics, and advanced innovation policies in the digitization of society. The number of applications that can be used to create and analyze social media analytics generates large amounts of data called big data, including measures of the use of the technologies to develop or to use new services...

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Maria José Sousa (PhD in Management) is a university professor with Habilitation and a research fellow at ISCTE/Instituto Universitário de Lisboa. Her research interests currently are public policies, information science, innovation and management issues. She is a best selling author in research methods, ICT and people management and has co-authored over 90 articles and book chapters and published in several scientific journals (i.e. Journal of Business Research, Information Systems Frontiers, European Planning Studies, Systems Research e Behavioral Science, Computational and Mathematical Organization Theory, Future Generation Computer Systems, and others), she has also organized and peer-reviewed international conferences and is the guest-editor of more than 5 Special Issues from Elsevier and Springer. She has participated in several European projects of innovation transfer and is also External Expert of COST Association - European Cooperation in Science and Technology. Célio Gonçalo Marques is a professor at the Information and Communication Technologies (ICT) Department of the Polytechnic Institute of Tomar (Portugal). He is also the Director of the Laboratory of Pedagogical Innovation and Distance Learning and the President of the Technical and Scientific Council of the Tomar Business School. He holds a degree in Computer Science and Management, a MSc in Educational Multimedia Communication, a post-graduation in e-Learning Techniques and Contexts and a PhD in Educational Sciences, with specialization in Educational Technology. He is the Director of the Techn&Art Research Unit and his fields of research expertise include educational technology, digital innovation, and public policies. He is the author of over two hundred national and international publications and is a member of the editorial board of several journals, as well as the member of organizing committees of various international conferences. He participated in numerous projects related to ICT and has provided computer consulting to several companies. He is member of the Association for the Promotion and Development of the Information Society (APDSI), the Europeana Network Association, the Educational Technology Laboratory (University of Coimbra, Portugal) and the Center for Administration and Public Policy (University of Lisbon, Portugal).