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News organisations are struggling with technology transitions and fearful for their future. Yet some organisations are succeeding. Why are organisations such as Vice and BuzzFeed investing in journalism and why are pedigree journalists joining them? Why are news organisations making journalists redundant but recruiting technologists? Why does everyone seem to be embracing native advertising? Why are some news organisations more innovative than others? Drawing on extensive first-hand research this book explains how different international media organisations approach digital news and pinpoints…mehr
News organisations are struggling with technology transitions and fearful for their future. Yet some organisations are succeeding. Why are organisations such as Vice and BuzzFeed investing in journalism and why are pedigree journalists joining them? Why are news organisations making journalists redundant but recruiting technologists? Why does everyone seem to be embracing native advertising? Why are some news organisations more innovative than others? Drawing on extensive first-hand research this book explains how different international media organisations approach digital news and pinpoints the common organisational factors that help build their success.
Lucy Küng is a Research Fellow at the Reuters Institute for the Study of Journalism, University of Oxford, UK.
Inhaltsangabe
1. Why Are Some Digital News Organisations More Successful than Others? 2. The Guardian 'Global, Open, Digital' 3. The New York Times Digitising the 'Grey Lady' 4. Quartz What Would The Economist Look Like if It Had Been Born in 2012? 5. BuzzFeed Making Life more Interesting for the Hundreds of Millions Bored at Work 6. Vice Media 'We Are the Changing of the Guard' 7. Conclusions So Why Are Some Digital News Organisations More Successful?
1. Why Are Some Digital News Organisations More Successful than Others? 2. The Guardian 'Global, Open, Digital' 3. The New York Times Digitising the 'Grey Lady' 4. Quartz What Would The Economist Look Like if It Had Been Born in 2012? 5. BuzzFeed Making Life more Interesting for the Hundreds of Millions Bored at Work 6. Vice Media 'We Are the Changing of the Guard' 7. Conclusions So Why Are Some Digital News Organisations More Successful?
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