Angus Phillips, Giles Clark

Inside Book Publishing (eBook, PDF)

• Format: PDF

Produktbeschreibung

Now fully revised and updated for its sixth edition, Inside Book Publishing is the classic introduction to the book publishing industry.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 420
• Erscheinungstermin: 9. August 2019
• Englisch
• ISBN-13: 9781351265713
• Artikelnr.: 57447489

Autorenporträt

Giles Clark was formerly Co-Publishing Adviser at The Open University, UK.

Angus Phillips is Director of the Oxford International Centre for Publishing Studies at Oxford Brookes University, UK.

Inhaltsangabe

1. Introduction - publishing trends and digital transformations
2. The development of modern trade publishing
3. Publishing for educational, academic and professional markets
4. The characteristics of the main publishing sectors
5. Creating and protecting value in publishing
6. The author
7. Commissioning
8. The author contract and editorial development
9. Design and production
10. Marketing and publicity
11. Sales and distribution
12. Rights Sales
13. The sales channels for books in the UK
14. Getting into publishing