Leander Kahney

Inside Steve's Brain (eBook, ePUB)

Business Lessons from Steve Jobs, the Man Who Saved Apple

• Format: ePub

Produktbeschreibung

It is hard to believe that the same man revolutionized computers in the 1970s and '80s (with the Apple II and the Mac), animated movies in the 1990s (with Pixar), and put digital music on the map in the 2000s (with the iPod and iTunes). Inside Steve's Brain cuts through the cult of personality that surrounds Jobs to unearth the secrets that underlie his success. In Inside Steve's Brain, Kahney distills the principles that guide Jobs as he launches killer products, attracts fanatically loyal customers, and manages some of the world's most powerful brands. The result is a unique book: part biography and part leadership guide, impossible to put down.

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Produktdetails

• Verlag: Atlantic Books
• Seitenzahl: 320
• Erscheinungstermin: 1. Mai 2010
• Englisch
• ISBN-13: 9781848877849
• Artikelnr.: 38414307

Autorenporträt

Leander Kahney is news editor for Wired.com and primary author of its popular Cult of Mac blog. He is also the author of two acclaimed books, The Cult of Mac and The Cult of iPod. As a reporter and editor, Kahney has covered Apple for more than a dozen years.