The main aim is to get insurers to reimagine their industry away from the sale of a one-off product, into the sale of a series of real-time, data-based risk services. While parts of these disruptions have been discussed, this book is the first to bring all the issues together and unites them using a theoretical framework.
This book is essential reading for insurance industry participants as well as to academics interested in insurance and understanding the key issues the industry currently faces.
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