Claire Howell, David Bainbridge

Intellectual Property Asset Management (eBook, ePUB)

How to identify, protect, manage and exploit intellectual property within the business environment

• Format: ePub

Produktbeschreibung

Intellectual Property Asset Management provides business and management students at all levels with an accessible-straight-forward explanation of what the main Intellectual Property rights are and how these rights are protected.

This book will provide students with:
. the basic Intellectual Property law knowledge needed to identify a potential IP issue
. the tools and understanding to assess an IP breach
. the ability to identify where the problem cannot be solved in house and where expert legal assistance is required
. the knowledge required to work effectively with lawyers and other legal professionals to achieve the desired outcome

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 232
• Erscheinungstermin: 3. Januar 2014
• Englisch
• ISBN-13: 9781317911234
• Artikelnr.: 40301889

Autorenporträt

David I. Bainbridge is Emeritus Professor of Intellectual Property Law at Aston University and an honorary member of Hardwicke Building, Lincoln's Inn. He is a member of the British Computer Society and the Intellectual Property Bar Association and also has an extensive background in Engineering and Information Technology.

Claire Howell is Senior Lecturer in Law at Aston Unversity. She has teaching experience at both undergraduate and postgraduate level of Company Law; Sale of Goods and Agency, Contract law, Employment Law and Intellectual Property Law.

Inhaltsangabe

1. Introduction and Nature of IP. 2. Copyright. 3. Confidentiality. 4.
Patents. 5. Registered and Unregistered Design. 6. Business goodwill and
reputation. 7. Exploitation of IP. 8. Intellectual property Audit
[Housekeeping]. 9. IP and employees. 10. What if IP rights are infringed?
11. Competition law and Intellectual property