Design schools should think of an educational thinking reform that centralizes their goals in forming smart, skilful, thoughtful, yet above all efficient and effective designers, since any design product, whether architectural, industrial, graphic, web, will ultimately have a physical manifestation that confronts social reality, and the more immistative the designer is in the process and his variables, the more effective the result. This paper establishes as a starting point a definition of the concept of design from cognitive and metacognitive, through the revision of contemporary references of design (architectural, industrial and graphic) to focus later on the analysis of Robert Sternberg's intelligence theories and their application to a business model that allows the designer to direct his efforts to the efficiency, effectiveness and effectiveness of the resulting. The ultimate purpose is to generate a clear schematic instrument for anyone who studies and performs in the creative discipline of design, especially a reflection for all those of us who are dedicated to teaching it in the academic field.
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