Mike Zender

Interaction of Symbols (eBook, PDF)

Icon Design Theory and Practice

• Format: PDF

Produktbeschreibung

In Joyful Infographics, one of the leading graphic designers of recent times shows how a judicious use of humor can make infographics more understandable. Written in non-academic, easy to understand language, and with historical and contemporary visual examples presented throughout.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 350
• Erscheinungstermin: 15. Oktober 2024
• Englisch
• ISBN-13: 9781040104910
• Artikelnr.: 72680374

Autorenporträt

Mike Zender is Professor Emeritus of Design at the University of Cincinnati. He received his MFA in 1977 from Yale University, where he was the Carl Purrington Rollins Fellow. In 2004 he was a Medical Informatics Course Fellow at the Marine Biology Laboratory, Woods Hole, MA. He founded and operated the design practice Zender + Associates, Inc. for thirty years. His work and that of his associates was published regularly and exhibited broadly. He is a past president of Cincinnati AIGA (American Institute of Graphic Arts) and in 2009 was named a National Fellow of the AIGA for his contributions to design and design education. He has written two books on design, more than 25 journal articles, and in 2013 became editor of the 48 year-old communication design research journal Visible Language.

Inhaltsangabe

1
Icons: Useful, Ubiquitous, and Misunderstood 2
Symbols Interact to Evoke Meaning 3
Context Founds Meaning
making 4
Discover Which Symbols to Draw 5
Learn How to Draw Them 6
Clarify Icon Metaphor 7
Disambiguate through Icon Systems 8
Integrate Evaluation with Design: 9
Historic Validation + Redefinition