Ana Tkalac Vercic, Dejan Vercic, Anja Spoljaric

Internal Communication and Employer Brands (eBook, PDF)

• Format: PDF

Produktbeschreibung

This book proposes a model of internal communication based on empirical research to demonstrate how contemporary organizations strategize, organize, perform and measure it.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 156
• Erscheinungstermin: 4. November 2022
• Englisch
• ISBN-13: 9781000780055
• Artikelnr.: 65703182

Autorenporträt

Ana Tkalac Vercic is a professor at the Faculty of Economics & Business at the University of Zagreb. Her research includes various communication topics, mostly in internal communication. She has published more than 100 papers and chapters and has authored and edited numerous books in public relations and marketing.

Dejan Vercic is a professor and Head of the Centre for Marketing and Public Relations at the Faculty of Social Sciences, University of Ljubljana, and Partner and Knowledge Director at Herman & partnerji d.o.o., Slovenia. His research interests are globalization, mediatization, reflective and strategic communication, and future studies.

Anja spoljaric is a research assistant at the Faculty of Economics and Business, University of Zagreb. She is currently pursuing a PhD. Her doctoral thesis will explore the relationship between internal communication and employer brands. Her research and published articles deal with communication, specifically internal communication and employer branding.

Inhaltsangabe

Chapter 1. What is internal communication? Chapter 2. Organizational
setting of internal communication Chapter 3. Strategizing internal
communication Chapter 4. Channels of internal communication Chapter 5.
Measuring internal communication Chapter 6. Internal communication
satisfaction Chapter 7. Employee engagement Chapter 8. Employer branding
Chapter 9. Organizational support and Psychological agreement Chapter 10. A
model of internal communication Chapter 11. Digital transformation and
organizational change Chapter 12. Internal communication redefined