Jean-Claude Usunier, Hester van Herk, Julie Anne Anne Lee

International and Cross-Cultural Business Research (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Successfully combining cross-cultural management and business research methods, this team of international authors provide much-needed coverage of the implications that should be considered when undertaking research across different cultures.

Through the implementation of methodological pluralism, the book investigates the various cultural influences that affect business theories and practices across the world, particularly the specific management styles, behavioural standards and consumer attitudes that exist in developing nations.

Examples and theoretical understanding as well as vignettes, diagrams and figures are used to illustrate these key considerations, including:

• Language and the role of the dominant culture
• Design and implementation
• Methodological issues
• Strategies for improving its relevance within international business.

Ideal for students, researchers and practitioners looking to do business research in an international or cross-cultural context.

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Produktdetails

• Verlag: SAGE Publications
• Seitenzahl: 200
• Erscheinungstermin: 10. April 2017
• Englisch
• ISBN-13: 9781526414397
• Artikelnr.: 48204267

Autorenporträt

Jean-Claude Usunier is a professor at the University of Lausanne, Switzerland, in the Faculty of Business and Economics (HEC). His research interests are cross-cultural consumer behaviour, and cultural and linguistic aspects of international marketing and management. He serves on the editorial board of several international business and marketing journals. His research was published in International Journal of Research in Marketing, Journal of Research in Personality, Time and Society, Journal of International Marketing, International Journal of Electronic Commerce, Journal of Business Communication, International Marketing Review, and European Journal of Marketing. His recent books include Marketing Across Cultures (Pearson, 2013; with Julie Lee), and Religions as Brands: The Marketization of Religion and Spirituality (Ashgate, 2014; with Joerg Stolz).

Inhaltsangabe

Chapter 1: Introduction and Overview
Chapter 2: Language and The Role of the Dominant Culture
Chapter 3: Design and Implementation
Chapter 4: Ex-Ante - Methodological Issues in Cross-Cultural Business Research
Chapter 5: Ex-Post - Methodological Issues in Cross-Cultural Business Research
Chapter 6: Strategies for Improving the Relevance of Cross-Cultural Research in International Business