Simon Collinson, Rajneesh Narula, Alan M. Rugman

International Business (eBook, PDF)

• Format: PDF

Produktbeschreibung

Explore and understand international business through practical, theory and analytical frameworks

International Business, 8th Edition, by Collinson, Narula and Rugman presents students with data and evidence to map trends, make predictions and take on the role of decision makers in business and governments to enable them to lead organizations with real insight in a complex, global environment. This textbook connects tried-and-tested theory, analytical frameworks, data and case examples to deliver a comprehensive guide to the subject from authors who keep pace with the ongoing developments in both theory and practice, focusing on the impacts of decisions on both the performance of multinational firms and the societies and economies they work in.

Additional resources to accompany the book are available at go.pearson.com/uk/he/resources.

New to this edition:

• Over 90 new and updated case studies from a diverse range of businesses and industries from around the world, such as IKEA, Alibaba, the global beer market, MPesa mobile banking and the Canadian car manufacturer Magna.
• New content on responsible business, illustrated with case studies on the US-Venezuela oil dispute, the Huawei spy accusation and climate change partnerships between businesses and government agencies.
• A new emphasis on global value chains, outsourcing and cooperative alliances underpinned by innovation and knowledge creation.
• The major implications of on-going changes in the politics of global trade including Brexit and the US-China trade war.

Simon Collinson is Deputy Pro-Vice Chancellor, Director of the City-Region Economic Development Institute (City-REDI) and Professor of International Business and Innovation at the University of Birmingham, UK.

Rajneesh Narula is the John H. Dunning Chair of International Business Regulation at the Henley Business School, University of Reading, UK.

Alan M. Rugman was the founding author of this textbook and it serves as a reminder of his contribution to the IB field.

Amir Qamar is Assistant Professor in Strategic Management at Birmingham Business School, University of Birmingham, UK. He has worked as a contributor and researcher for this edition.

Pearson, the world's learning company.

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Produktdetails

• Verlag: Pearson HigherEducation
• Seitenzahl: 728
• Erscheinungstermin: 30. Januar 2020
• Englisch
• ISBN-13: 9781292274164
• Artikelnr.: 59191867

Autorenporträt

Dr Simon Collinson is Deputy Pro-Vice-Chancellor, Director of the City-Region Economic Development Institute (City-REDI) and Professor of International Business and Innovation at the University of Birmingham. He is also a Fellow of the Royal Society (FRSA), the Academy of Social Sciences (FAcSS) and the British Academy of Management (FBAM).

His original research was on technology transfer and indigenous technological capabilities in Kenyan manufacturing firms. Since then, his projects and papers have focused on areas such as global innovation strategies, R&D, knowledge and intellectual asset management in multinational firms; the competitiveness of international UK firms; Japan and China: local business practices and cross-cultural management, foreign direct investment and economic change.

He has research, consulting and executive teaching experience with a wide range of multinational firms. He has published a range of books, including From Complexity to Simplicity which was shortlisted for the Chartered Management Institute (CMI) business book of the year prize. He has also published in refereed journals, including the Journal of International Business Studies, Organization Studies, and Business History.

Dr Rajneesh Narula, OBE is the John H. Dunning Chair of International Business Regulation at the Henley Business School, University of Reading, UK. He also holds honorary appointments at UNU-MERIT, Norwegian Business School, the University of Urbino and Oxford University.

His research and consulting have focused on the role of multinational firms in development, innovation and industrial policy, R&D alliances and outsourcing. He has published over a hundred articles and chapters in books on these themes. He was Editor-in-Chief of Multinational Business Review from 2014 to 2016 and is currently Area Editor for the Journal of International Business Studies (2016-22).

He is a regular commentator on business and economic issues on BBC World News, CGTN, and TRT World, as well as a variety of print and online publications, giving over 30 public lectures and seminars at universities around the world every year.

Dr Alan M. Rugman was, until his untimely death in July 2014, the lead author of this book, and Professor of International Business at the Henley Business School and Head of School,

International Business and Strategy at the University of Reading, UK.

He held visiting positions at Columbia Business School, London Business School, Harvard University, UCLA, MIT, Warwick Business School, the University of Paris-La Sorbonne, the University of Sydney, Saint Louis University, and the University of Lyon.

Dr Rugman published over 300 articles dealing with the economic, managerial and strategic aspects of multinational enterprises and with trade and investment policy. He is recognised as one of the ten most-cited scholars in the field of international business worldwide.

Dr Amir Qamar is a Lecturer (Assistant Professor) in Strategic Management in the Department of Strategy and International Business at Birmingham Business School, University of Birmingham.

Amir has experience teaching a wide range of modules in the domains of business strategy and operations. His research interests include investigating multiplier effects within certain supply chains, the employment footprint of MNEs, ambidextrous production processes, R&D initiatives, productivity levels and research methods.

He has edited several books and has also worked on the seventh edition of the Collinson. Narula and Rugman International Business textbook. His published papers appear in journals such as Supply Chain Management: An International Journal and the International Journal of Production Research. He has edited several books and has also worked on the seventh edition of the Collinson. Narula and Rugman International Business textbook.

Inhaltsangabe

List of Figures and Tables
Preface
About the Authors
Guide to the Case Studies
Publisher's Acknowledgements
Frameworks for this Book: Our Approach to the Study of International
Business
Part 1: THE WORLD OF INTERNATIONAL BUSINESS
* Chapter 1 An Introduction to International Business
* Chapter 2 General Frameworks in International Business
* Chapter 3 Multinational Enterprises, Innovation and Competitiveness
Part 2: THE ENVIRONMENT OF INTERNATIONAL BUSINESS
* Chapter 4 International Politics
* Chapter 5 International Culture
* Chapter 6 International Trade
* Chapter 7 International Financial Markets and Institutions
Part 3: INTERNATIONAL BUSINESS STRATEGIES
* Chapter 8 Multinational Strategy
* Chapter 9 Organising Strategy
* Chapter 10 Corporate Strategy and National Competitiveness
Part 4: FUNCTIONAL AREA STRATEGIES
* Chapter 11 Production Strategy
* Chapter 12 Marketing Strategy
* Chapter 13 Human Resource Management Strategy
* Chapter 14 Political Risk and Negotiation Strategy
* Chapter 15 International Financial Management
Part 5: REGIONAL STRATEGIES
* Chapter 16 European Union
* Chapter 17 Japan
* Chapter 18 North America
* Chapter 19 Emerging Economies
* Chapter 20 China
Glossary
Index